APA Format
Berry, Michael J.A.; Linoff, Gordon . (2004). Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon Linoff . Indianapolis, Ind. : Wiley Publishing
MLA Format
Berry, Michael J.A.; Linoff, Gordon . Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon Linoff . Indianapolis, Ind. : Wiley Publishing, 2004
Chicago Format
Berry, Michael J.A.; Linoff, Gordon . Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon Linoff . Indianapolis, Ind. : Wiley Publishing, 2004
Australian/Harvard Format
Berry, Michael J.A.; Linoff, Gordon . 2004. Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon Linoff . Wiley Publishing Indianapolis, Ind.