APA Format
Kotler, Philip;
. (c2004). Ten deadly marketing sins : signs and solutions
/ Philip Kotler
. Hoboken, N.J. : John Wiley and Son
MLA Format
Kotler, Philip;
. Ten deadly marketing sins : signs and solutions
/ Philip Kotler
. Hoboken, N.J. : John Wiley and Son, c2004
Chicago Format
Kotler, Philip;
. Ten deadly marketing sins : signs and solutions
/ Philip Kotler
. Hoboken, N.J. : John Wiley and Son, c2004
Australian/Harvard Format
Kotler, Philip;
. c2004. Ten deadly marketing sins : signs and solutions
/ Philip Kotler
. John Wiley and Son Hoboken, N.J.