APA Format
Kotler, Philip;
. (2003). Marketing insights from A to Z : 80 concepts every manager needs to know
/
. Hoboken, New Jersey. : John Wiley and Son
MLA Format
Kotler, Philip;
. Marketing insights from A to Z : 80 concepts every manager needs to know
/
. Hoboken, New Jersey. : John Wiley and Son, 2003
Chicago Format
Kotler, Philip;
. Marketing insights from A to Z : 80 concepts every manager needs to know
/
. Hoboken, New Jersey. : John Wiley and Son, 2003
Australian/Harvard Format
Kotler, Philip;
. 2003. Marketing insights from A to Z : 80 concepts every manager needs to know
/
. John Wiley and Son Hoboken, New Jersey.