APA Format
Matter, Front;
. (2003). Advertising and promotion : an integrated marketing communication perspective
/
. New York, NY : McGraw-Hill
MLA Format
Matter, Front;
. Advertising and promotion : an integrated marketing communication perspective
/
. New York, NY : McGraw-Hill, 2003
Chicago Format
Matter, Front;
. Advertising and promotion : an integrated marketing communication perspective
/
. New York, NY : McGraw-Hill, 2003
Australian/Harvard Format
Matter, Front;
. 2003. Advertising and promotion : an integrated marketing communication perspective
/
. McGraw-Hill New York, NY