APA Format
Kotler, Philip;
Pfoertsch, Waldemar
. (2006). B2B brand management :with the cooperation of Ines Michi
/ Philip Kotler, Waldemar Pfoertsch
. Berlin, Heidenberg : Springer
MLA Format
Kotler, Philip;
Pfoertsch, Waldemar
. B2B brand management :with the cooperation of Ines Michi
/ Philip Kotler, Waldemar Pfoertsch
. Berlin, Heidenberg : Springer, 2006
Chicago Format
Kotler, Philip;
Pfoertsch, Waldemar
. B2B brand management :with the cooperation of Ines Michi
/ Philip Kotler, Waldemar Pfoertsch
. Berlin, Heidenberg : Springer, 2006
Australian/Harvard Format
Kotler, Philip;
Pfoertsch, Waldemar
. 2006. B2B brand management :with the cooperation of Ines Michi
/ Philip Kotler, Waldemar Pfoertsch
. Springer Berlin, Heidenberg