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Public relations strategy : a managerial approach / Sandra Oliver

No. Panggil : eBIS-09070553
Nama Orang : Oliver, Sandra
Subjek :
  1. Public relations -- Management
Penerbitan : London : Kogan Page, 2007
Bahasa : eng
ISBN :
Edisi :
Catatan Umum :
Sumber Koleksi : http://www.gigapedia.org
Lembaga Pemilik : none
No. Panggil No. Barkod Ketersediaan
eBIS-09070553 05-20-90060394 TERSEDIA
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This second edition outlines everything one needs to create a 21st-century public relations strategy, with international case studies from companies in the U.S., Spain, South Africa, Indonesia, and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch, and the Marriott Hotel Group.
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