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The public relations handbook, 2nd edition

No. Panggil : eBIS-09070322
Nama Orang : Theaker, Alison
Subjek :
  1. Corporations -- Public relations
Penerbitan : London : Routledge, 2004
Bahasa : eng
ISBN : none
Edisi : none
Catatan Umum : none
Sumber Koleksi : http://gigapedia.org
Lembaga Pemilik : none
No. Panggil No. Barkod Ketersediaan
eBIS-09070322 eBIS-09070322 TERSEDIA
Shelf
 eBIS-09070322.pdf :: Unduh
Catatan: Hanya file pdf yang dapat dibaca online
Ulasan:
Tidak ada ulasan pada koleksi ini: 36013
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organisations including Voice of the Listener and Viewer, Marks & Spencer, the Metropolitan Police, the Prince?s Trust, Shell and Centrica.
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