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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / Kim W. Chan, Renee Mauborgne

No. Panggil : eBIS-09070301
Nama Orang : Kim, W. Chan
Nama Orang Tambahan :
Subjek :
  1. New products
  2. Market segmentation
Penerbitan : Boston : Harvard Business School Press, 2005
Bahasa : eng
ISBN :
Edisi :
Catatan Umum :
Sumber Koleksi : http://gigapedia.org
Lembaga Pemilik : none
No. Panggil No. Barkod Ketersediaan
eBIS-09070301 05-20-65726845 TERSEDIA
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Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing? and often shrinking?demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. This book not only challenges companies but also shows them how to achieve this. The writers first introduce a set of analytical tools and frameworks that show you how to systematically act on this challenge, and, second, we elaborate the principles that define and separate blue ocean strategy from competition- based strategic thought.
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