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Understanding brands / Peter Cheverton

No. Panggil : eBIS-09070266
Nama Orang : Cheverton, Peter
Subjek :
  1. Brand name products
  2. Product management
Penerbitan : London : Kogan Page, 2006
Bahasa : eng
ISBN :
Edisi :
Catatan Umum :
Sumber Koleksi : http://gigapedia.org
Lembaga Pemilik : none
No. Panggil No. Barkod Ketersediaan
eBIS-09070266 05-20-04001065 TERSEDIA
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Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.
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