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Marketing management: text and cases / David Loudon, Robert Stevens, Bruce Wrenn

No. Panggil : eBIS-09070069
Nama Orang : Loudon, David
Nama Orang Tambahan :
Subjek :
  1. Marketing -- Management -- Case studies
  2. Marketing -- Management
Penerbitan : New York : Haworth Press, 2005
Bahasa : eng
ISBN :
Edisi :
Catatan Umum :
Sumber Koleksi : http://gigapedia.org
Lembaga Pemilik : none
No. Panggil No. Barkod Ketersediaan
eBIS-09070069 05-20-70283335 TERSEDIA
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This book is intended for use in undergraduate and graduate marketingmanagement courses.We have tried to prepare a text that covers all of the essential managerial elements of marketing with sufficient detail to provide a review for marketing, background for nonmarketing majors in a case-oriented teaching environment, and challenge to take students to the next level of understanding marketing. The selection of cases provides a wide variety of managerial situations for small, medium, and large companies. Also included are several entreprenurial cases that focus on the issues of product or business start-ups to expose students to the types of analyses needed for these decision-making situations.
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